You read so much daily, but how much can you recollect later? Many types of research, cumulatively suggest that on average a person recollects no more than 50% of the information when they read something throughout the day. This number further dwindles down when it comes to online reading. With the advent of 4G and fast-moving technology, we are exposed […]
Do you know that there are several companies that are daily generating close to 1000s of high-quality leads from quizzes alone? As a new trend, companies have been able to sharpen their targeting and get convertible leads from quizzing, in a very cost-effective way. This is not us, but the data that we collected through market research that […]
Through a quiz, you get an opportunity to segregate customers into potential buyer profiles. This is mainly done on the basis of your data collection. For e.g. Let’s say there’s are a huge group of customers who mention that their favorite investment option is a Systematic Investment Plan (SIP), you can then put every customer who says “Systematic Investment […]
Storytelling has always been an integral part of branding and marketing. Marketers across the world vouch for the power of good brand storytelling with stories that are emotional, inspirational, and authentic in nature. Ideally, every business and product has a story that can be weaved from the process of its inception and when this story is easy to understand and […]
